PUBLIC RELATIONS

Division of Communication & Fine Arts
Mary Carol Harris, Ph.D., Chair

A major in Public Relations consists of six credit hours in a core combined with the requirements of the major program.

Requirements for the major in Public Relations (B.A.):
A 2.25 grade point is required in L.COM-202 for all Public Relations majors. A minimum of a 2.0 grade must be received in the core courses for the majors (L.COM-131 and L.COM-485). A 2.25 cumulative grade point average is required in all other required courses submitted to the major and/or minor. If the minimum is not achieved, the student must retake the course the next time it is offered.

Req Course Cr's
1   L.COM-131: Introduction to Mass Communication 3
2   L.COM-485: Communication Research 3
3   L.COM-190: Communication Theory 3
4   L.COM-201: Principles of Public Relations 3
5   L.COM-202: PR Writing 3
6   L.COM-204: Organizational Communication 3
7   L.COM-264: Desktop Publishing 3
8   L.COM-351: Advanced PR Writing 3
9   L.COM-380: Persuasion 3
10   L.COM-454: Public Relations Case Studies 3
11   L.COM-490: Public Relations Senior Seminar- PJ 3
12   L.BUS-240: Principles of Marketing 3
13   L.BUS-346: Advertising/Marketing Communications 3
Select one from Req 14
14   L.AAD-175: Video, Animation and Sound 3
14   L.AAD-230: Digital Design Fundamentals 3
14   L.BUS-343: Marketing Management 3
14   L.BUS-348: International Marketing 3
14   L.BUS-349: Consumer Behavior 3
14   L.COM-158: Introduction to TV Production 3
14   L.COM-290: Communication Management 3
14   L.COM-330: Business Speaking & Writing 3
14   L.COM-390: Media Criticism 3
14   L.COM-393: Communication Law 3
14   L.PHI-315: Communication Ethics-AV 3
14   L.POL-201: Campaigns and Elections 3
14   L.SMG-468: Sport Marketing & Promotions 3
42 total required credits
 
Requirements for the minor in Public Relations:
A minimum of a 2.0 grade must be received in the core courses for the majors. A 2.25 cumulative grade point average is required in all other required courses submitted to the major and/or minor. If the minimum is not achieved, the student must retake the course the next time it is offered.

Req Course Cr's
1   L.COM-131: Introduction to Mass Communication 3
2   L.COM-190: Communication Theory 3
3   L.COM-201: Principles of Public Relations 3
4   L.COM-202: Public Relations Writing 3
5   L.COM-380: Persuasion 3
Select one from Req 6
6   L.BUS-240: Principles of Marketing 3
6   L.BUS-346: Advertising/Marketing Communications 3
6   L.COM-204: Organizational Communication 3
6   L.COM-264: Desktop Publishing 3
6 L.COM-351: Advanced Public Relations Writing 3
6 L.COM-454: Public Relations Case Studies 3
6 L.COM-485: Communication Research 3
18 total required credits

© 2013 LORAS COLLEGE  800.245.6727
1450 ALTA VISTA ST., DUBUQUE IA 52001
HOME | NEWS/EVENTS | DIRECTORY | SCHOLARSHIPS/FINANCIAL AID | SUPPORT LORAS | POLICIES | SITE MAP
Accredited by The Higher Learning Commission