Business Analytics

Follow your passion for Analytics

Business Analytics is a truly interdisciplinary major with applications in all areas of business. Students embarking on this path will develop solid skills in data mining and methods of discovery, all while exploring the role of ethics and the social value associated with big data collection and usage.

Loras College is a leader in analytics, and this program is part of our Center for Business Analytics that also includes an MBA in Analytics and a Certificate in Analytics. These programs generate a culture of data science and offer students a glimpse into the diverse opportunities available beyond graduation.

Students will be expected to participate in internships and at the annual Analytics Symposium beyond their classroom activities.

Preview sample 4 year plan.

 

Additional Information
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DO YOU STILL HAVE QUESTIONS ABOUT OUR ANALYTICS PROGRAMS?

If you have additional questions about our Analytics programs or would like us to send you a brochure, please call or email Doug Gambrall at 563.588.7910 douglas.gambrall@loras.edu.

Major Requirements

Division of Business & Economics
Karen Sturm, C.P.A., Chair

Please Note: Students must get PRIOR written permission to transfer in credit once they have matriculated at Loras. Students wishing to take a summer school class on another campus must get written permission from the Chair BEFORE taking the class. If a student has taken courses on other campuses and then transfers to Loras the Division Chairperson may make a determination of those transfer credits.

Internships cannot be used to fulfill electives for any major or minor in this division. Students should complete their major’s math requirement (L.MAT- 150 or equivalent; “Req 1” listed in program table below) by the end of their sophomore year.

Requirements for the major in Business Analytics (B.A.):
This major requires a substantial amount of embedded mathematics, including probability and statistics, and a full year of computer programming. Students must earn a cumulative average of 2.00 or better in all coursework toward their major.

  Req   Course Cr’s
Select one from Req 1
1   L.MAT-150: Calculus of One Variable I-FM 4
1   L.MAT-170: Accelerated Calculus of One Variable-FM 4
 2   L.BAN-210: Essentials of Analytics 3
 3   L.ACC-227: Managerial Accounting 3
 4   L.BUS-230: Principles of Management 3
 5   L.BUS-240: Principles of Marketing 3
 6   L.BAN-220: Data Visualization 3
 7   L.BUS-350: Principles of Finance 3
 8   L.CIT-115: Programming & Design Basics 4
 9   L.CIT-225: Data Structure & Algorithms 4
 10   L.MAT-220: Intro to Probability & Statistics 3
 11   L.CIT-321: Data Analysis 3
 12  L.BAN-340: Innovation 3
 13   L.BAN-330: Introduction to Data Science 3
 14   L.CIT-340: Machine Learning 3
 15   L.BAN-450: Marketing Analytics 3
 16   L.BAN-460: Big Data Analytics 3
 17   L.BAN-490: Discovery 3
54 total required credits

 

Requirements for the minor in Analytics:

  Req   Course Cr’s
 1   L.BAN-210: Essentials of Analytics 3
Select one from Req 2 (courses listed or equivalent course with prior approval)
 2   L.BUS 250: Business Statistics 3
 2   L.MAT 115: Statistics-FM 4
 2   L.MAT 220: Probability and Statistics 3
 2   L.PSY 211: Research Methods and Statistics 4
 2   L.SOC 333: Statistical Analysis 3
 3   L.BAN 220: Data Visualization 3
 4   L.CIT-321: Data Analysis 3
 5   L.BAN-230: Applied Analytics 3
Select one from Req 6
 6   L.BAN-320: Predictive Modeling 3
 6   L.BAN -330: Intro to Data Science 3
 6   L.BAN-340: Innovation 3
 6   L.BAN-450: Marketing Analytics 3
 6   L.CIT-340: Machine Learning 3
 6   L.BAN-460: Big Data Analytics 3
18 total required credits
Course Descriptions

L.BAN-210: Essentials of Analytics
This course provides an introduction to the field of Business Analytics, with a foundational basis in Business Statistics. Specific analytic topics covered include: Data Mining, Data Warehousing, Data Visualization and Analytics Software. 3 credits.

L.BAN-220: Data Visualization
This course provides an introduction to the field of data and information visualization, a key sub-field in the area of data analysis and mining.  Specific analytic topics covered include:  tables & charting, multi-dimensionality of data, handling unstructured data, and advanced visualization tools & techniques. 3 credits.

L.BAN-330: Introduction to Data Science
Data science is the process of collecting, cleaning, analyzing, summarizing and presenting data in a scalable and generalizable manner. In this course, students will learn each of these steps using appropriate software and techniques culminating in a project. Prerequisites: L.MAT-220 and L.CIT-115. 3 credits.

L.BAN-340: Innovation
Gaining a competitive advantage in today’s business environment increasingly demands that organizations know how to innovate. Creativity, continuous improvement, and the ability to turn ideas into action are critical to standing out above the rest. Specific topics will include: the innovation process, disruptive technologies, why plans are bad, and when not to listen to your customers.  We will also apply our knowledge via an innovation simulation. Prerequisites: L.ACC-227, L.BUS-230, L.BUS-240. Juniors and Seniors only. 3 credits.

L.BAN-450: Marketing Analytics
This course explores the topic of Marketing analytics which has grown significantly in recent years in response to the rapidly increasing supply of data generated by marketing campaigns, online sales, websites, social media, customer relationship management programs and integrated marketing communication campaigns. Through enhanced technology, more data are available than ever before. But marketers are faced with the dilemma of how to convert the massive amount of available data into usable information. In this course students will engage in the systematic study of these data which are employed, through the use of statistical analysis and technology, to improve decision making. Prerequisites: L.BUS-240 and L.BAN-210. Juniors and Seniors only. 3 credits.

CAREER OPPORTUNITIES

McKinsey estimates there will be 1.9 million jobs to support big data by 2015, and McKinsey Quarterly estimates that business intelligence needs will exceed available workers by 60 percent by then as well.

Data scientists and analytics professionals are needed in all areas of business, including but not limited to:

  • Social Marketing
  • Supply Chain Management
  • Health Care and Medical Research
  • Financial Modeling and Prediction
  • Accounting and Audit
  • Insurance and Actuarial Analytics
  • Business Process Management and Operations
  • Government and Environmental Studies
  • Sustainability
  • Sports Analytics
Program Faculty

Eric Eller, Ph.D.
Associate Professor of Finance
563.588.7202 | Eric.Eller@loras.edu

Dr. Eller received his PhD from the University of Virginia, a Masters degree from the University of Missouri, and his undergraduate degree from Missouri State. Prior to joining the faculty at Loras, Dr. Eller spent time on the tenure-track faculty at Bellarmine University, at Buena Vista University (where he was tenured), and at Upper Iowa University. Dr. Eller’s areas of scholarly research include International Service Learning and Microfinance. He has taught numerous study away courses with travel destinations including Cuba, Haiti, Russia, Egypt, and the Galapagos Islands.

Under Dr. Eller’s direction, the LIFE Investment class (which manages a portion of the Loras endowment) will focus on choosing investments which align with the College’s mission while still maximizing portfolio efficiency.

Douglas Gambrall, Ed.D.
Associate Professor of Business Administration
563.588.7910 | Douglas.Gambrall@loras.edu

Doug Gambrall is Associate Professor of Business Administration at Loras College—joining the faculty in August of 2011. Gambrall earned his BBA, majoring in finance, from the University of Notre Dame and his MBA from the University of Evansville. After working in retail banking, Gambrall embraced higher education, serving four different colleges in Indiana, Tennessee, and Iowa as an administrator and faculty member since 1994. In 2005, Gambrall received his doctorate in leadership education from Spalding University with a cognate in business management.

Matthew Garrett, Ph.D.
Professor of Sport Management
563.588.7165 | Matthew.Garrett@loras.edu

Garrett has served as the sport management program coordinator since 2005. Under his leadership, sport management case study teams at Loras have won six national championships. Garrett’s research interests include sport law, governance, and human dignity issues. He also is working on a project studying the factors sport business professionals consider when accepting entry-level and middle-management jobs. An avid Cardinals fan, Garrett coaches youth baseball. He and his wife Cheryl have three children.

Hugh Graham, M.B.A.
Associate Professor of Business Administration
563.588.7765 | Hugh.Graham@loras.edu

Professor Graham grew up in Wichita, KS, and began working at Loras in 1988. He received his Bachelor’s degree in accounting as well as an MBA from Wichita State University. Before Loras, Graham was a public accountant for Grant Thornton and a business analyst in the National Marketing Group of Pizza Hut.

Graham’s favorite part of working at Loras is the intellectually stimulating challenge of learning with the students. He says that he gets the greatest pleasure from seeing his former students succeed, not because he believes he played a large role in their success, but because he gets to witness graduates achieve their professional goals.

William Hitchcock, M.B.A.
Professor of Computing and Information Technology
563.588.7286 | William.Hitchcock@loras.edu

In 1984, William Hitchcock graduated Magna Cum Laude with a BBA degree from the University of Wisconsin – Whitewater, double majoring in Marketing and Management Computer Systems. Upon graduation, he began working as a Programmer/Analyst for the Oscar Mayer Foods Corporation headquartered in Madison, Wisconsin. Most of his development work was with marketing decision support systems utilizing retail store audit information. While working full time at Oscar Mayer, he began his graduate studies at the University of Wisconsin – Madison in 1986. He completed his work and graduated with an MBA degree majoring in Finance, Investments, and Banking in 1988. In 1989, Hitchcock made a career move to begin teaching business courses at Loras College in Dubuque, Iowa. He has taught business coursework to both traditional college students and professionals working in the Dubuque area. In 2011, he served as the Faculty Director of the Study Abroad program in Dublin, Ireland. He has a special interest in International/Irish studies, and has since taught several Irish-themed courses including a summer course in Ireland in 2014.

Luke Lammer, M.A., C.P.A., C.M.A., C.I.A.
Assistant Professor of Accounting
563.588.7379 | Luke.Lammer@loras.edu

Curriculum Vitae

Professor Lammer joined Loras in 2011. He received his Bachelor’s degree in Accounting from Clarke University and his Master of Accountancy degree from the University of Iowa. Lammer has earned certifications as a Certified Public Accountant (CPA), Certified Management Accountant (CMA), and Certified Internal Auditor (CIA). Prior to Loras, Lammer worked as an auditor with McGladrey & Pullen, LLP, working primarily with financial institutions. Lammer has been an active contributor to item development for both the CPA and CMA exams.

Dale Lehman, Ph.D.
Center for Business Analytics Director
Professor of Business
563.588.7725 | Dale.Lehman@loras.edu

Curriculum Vitae

Dale Lehman has a Ph.D. in Economics from the University of Rochester. He has taught at a dozen universities and was Director of the MBA programs at Alaska Pacific University. He has also held industry positions at Bell Communications Research and SBC. He teaches in a number of specialized MBA programs in Europe.

Dale’s interests are in applied data analysis. This includes visualization of patterns in data, analysis that highlights meaningful stories hidden within data, and replication/validation of data analysis. He is particularly interested in applications of data analysis to problems related to health care, natural resources, telecommunications and information, and finance.

Dale has co-authored three books and numerous articles. He enjoys hiking, cross-country skiing, golf, travel, and teaching at small private universities.

Anne Marx Scheuerell, Ed.D.
Assistant Professor of Sport Management
563.588.7216 | Anne.Marx@loras.edu

Dr. Marx Scheuerell is an Assistant Professor of Sport Management. She joined Loras College in the fall of 2011. She has practical experience in collegiate and secondary education athletic departments, and as a summer camp director. Her research focus is on sport as a platform for socio-cultural change with specific interests in ethics, law and gender issues. Her research has been published in numerous academic journals, and she has presented her research at national and international conferences. Dr. Marx Scheuerell received her master’s from Arizona State University and her doctorate in Sport Management from the University of Arkansas.

Patrick Marzofka, M.B.A.
Associate Professor of Business
563.588.7283 | Pat.Marzofka@loras.edu

Pat Marzofka began working at Loras College in 1987. He received his Bachelor’s degree in economics from the University of Wisconsin-Eau Claire and an MBA in marketing from the University of Wisconsin Madison. Before Loras, Marzofka taught at two small schools in Wisconsin and later worked in marketing research at Shopko.

Marzofka explains that his favorite part of working at Loras is the opportunity to interact with students inside and outside of the classroom. He considers teaching fun and rewarding. He is passionate about the topics he teaches and has discovered that each class has its own personality. “Students can make or break the class!” he explains. Based on his many years in the classroom, Marzofka believes that computer simulation is an effective tool in the education process because it focuses on experiential learning. In the class Marketing Management, he uses simulations to guide students to understand how to work in a group, be creative and have fun in the process, even if the outcome seems uncertain. Furthermore, Marzofka enjoys seeing the long lasting friendships that started in his classes or began as a result of one of his class projects.

Biniv Maskay, Ph.D.
Assistant Professor of Economics
563.588.7915 | Biniv.Maskay@loras.edu

Curriculum Vitae

Dr. Biniv K. Maskay is an empirical macroeconomist with research interests in economic growth and development, open-economy monetary policy, financial development, international financial integration, international trade and foreign direct investments. He received his Ph.D. in 2012 from the University of Kentucky, where he also served as the Instructor of Record. He has taught courses such as Principles of Microeconomics, Principles of Macroeconomics, Intermediate Macroeconomics, Statistics for Business and Economics, Money and Banking, International Economics and Growth and Development at Loras College and the University of Kentucky.

Debra Schleicher, L.L.M., C.P.A., C.M.A., C.F.M.
Associate Professor of Business
563.588.7404 | Debra.Schleicher@loras.edu

Jennifer Smith, P.h.D.
Associate Professor of Economics
563.588.7952 | Jennifer.Smith@loras.edu

Dr. Smith earned her BS in mathematics and an MA in economics at Illinois State University. After being employed by an insurance company as an Actuarial Research Analysis for five years, she enrolled at Northern Illinois University to earn a Ph.D. in economics. While completing her graduate degrees, she taught classes at Heartland Community College, Illinois Wesleyan University, and Northern Illinois University. Upon completing her Ph.D., she taught two years at Illinois Wesleyan University. In 2009 Dr. Smith joined the faculty at Loras College. Dr. Smith has research interests in maternal employment or non-employment on childhood obesity. Dr. Smith has been an expert witness in wrongful death lawsuits and contributed chapters to an Economic Terms research text.

She has taught a variety of courses including: Introduction to Microeconomics, Introduction to Macroeconomics, Intermediate Microeconomics, History of Economic Thought, Public Finance, Economics of Poverty, Gender, Race, and Immigration, Econometrics, Senior Seminar Research, Labor Economics, Comparative Economic Structures, Democracy and Global Diversity, and Managerial Economics (MBA course).

Karen Sturm, M.A., C.P.A
Division Chair of Business & Economics
Professor of Accounting
563.588.7405 | Karen.Sturm@loras.edu

Professor Sturm started her career at Loras College as an undergraduate student. Her journey then took her to graduate school at the University of Iowa. After some experience at Deere Company as an internal auditor, Karen came back to Loras, where she has taught since 1983.

Sturm explains that her favorite part of Loras, from a student and teaching perspective, is the campus size. The small size allows students to be more involved with a variety of different activities such as campus ministry, sports, or the variety of clubs Loras offers. She believes that all the involvement options offered help students develop skills inside and outside the classroom. The smaller size also allows Sturm the opportunity to get to know her students better, which helps making recommendations and advising students much more successful. Sturm enjoys interacting with her students and seeing them grow throughout their Loras experience.