L.BAN-210: Essentials of Analytics
This course provides an introduction to the field of Business Analytics, with a foundational basis in Business Statistics. Specific analytic topics covered include: Data Mining, Data Warehousing, Data Visualization and Analytics Software. 3 credits.
L.BAN-220: Data Visualization
This course provides an introduction to the field of data and information visualization, a key sub-field in the area of data analysis and mining. Specific analytic topics covered include: tables & charting, multi-dimensionality of data, handling unstructured data, and advanced visualization tools & techniques. 3 credits.
L.BAN-330: Introduction to Data Science
Data science is the process of collecting, cleaning, analyzing, summarizing and presenting data in a scalable and generalizable manner. In this course, students will learn each of these steps using appropriate software and techniques culminating in a project. Prerequisites: L.MAT-220 and L.CIT-115. 3 credits.
Gaining a competitive advantage in today’s business environment increasingly demands that organizations know how to innovate. Creativity, continuous improvement, and the ability to turn ideas into action are critical to standing out above the rest. Specific topics will include: the innovation process, disruptive technologies, why plans are bad, and when not to listen to your customers. We will also apply our knowledge via an innovation simulation. Prerequisites: L.ACC-227, L.BUS-230, L.BUS-240. Juniors and Seniors only. 3 credits.
L.BAN-450: Marketing Analytics
This course explores the topic of Marketing analytics which has grown significantly in recent years in response to the rapidly increasing supply of data generated by marketing campaigns, online sales, websites, social media, customer relationship management programs and integrated marketing communication campaigns. Through enhanced technology, more data are available than ever before. But marketers are faced with the dilemma of how to convert the massive amount of available data into usable information. In this course students will engage in the systematic study of these data which are employed, through the use of statistical analysis and technology, to improve decision making. Prerequisites: L.BUS-240 and L.BAN-210. Juniors and Seniors only. 3 credits.