Sport Management

Nationally recognized as one of the best sports management degree programs

The Loras College Sport Management program networks with sports business professionals across the nation, through regional and national conferences, and through course-related trips to regional metropolitan areas. Sport Management students have recently earned and continue to earn national awards in case study competitions, including the College Sport Research Institute Conference and the Sport Marketing Association Conference.

The curriculum, dedicated faculty and experiential learning enable students to develop content knowledge, professional dispositions, ethical-decision making, reflective thinking and written and oral communication skills. These proficiencies will carry them forward as they prepare to be agents of change in the sport business industry through graduate studies, professional opportunities and their personal lives while studying in a nationally recognized program that aspires to be the best offered at any liberal arts institution in the Midwest.

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Sport Management majors will be exposed to a rigorous and current curriculum in an environment that fosters the College’s Catholic identity and a respect for human dignity.

Experiential Learning

Sport Management Experiential Learning & Internships

Through a variety of local and national programs, students can pursue internships that encourage them to apply what they are learning through their coursework to professional settings. Internships are integral part of the Loras Sport Management program and offer an excellent way to obtain substantial experience in the field prior to college graduation.

Students complete a full semester internship as part of their curriculum. Examples of past experiences include the following:

  • United States Olympic Committee
  • Kansas City Chiefs
  • Chicago Blackhawks
  • Cal Ripken Baseball Academy
  • United Fight Club Headquarters
  • Arizona State University Athletic
  • Western and Southern ATP Open


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Al Schramm Scholarship Award


Al Schramm Scholarship Award

In 1992, a scholarship award was started in the honor of Al Schramm.  Al Schramm was a professor at Loras College from 1939-1981. During his tenure, Schramm not only served as a professor in the department of physical education, but also was chair of the department, intramural director and an athletic coach.

Today, the intramural program at Loras is one of the strongest in the United States because of Al Schramm.  The criterion considered by the committee in selecting the recipient of this award exemplifies Al Schramm’s contribution to Loras.  The recipient of this award must demonstrate a high level of academic performance, leadership in the field, in community activities, dedication for the development of physical skills, sportsmanship, healthful practices, in addition to moral and emotional growth.  For additional information, contact one of our Admission Representatives.

Successful Graduates

Tim Kelly (’12)
Major: Sport Management, Public Relations

Tim is the associate director of major gifts for the athletic department at Northwestern University.   This position involves planning and leading strategies to engage alumni from a handful of heavily alumni populated states. Kelly attributes his early and ongoing success to the Loras College Sports Management Program. Kelly has said, “The Loras College Sport Management Program provided me with the coursework and practical experience to pursue a career that I’m extremely passionate about.  The commitment of the faculty and the competitive environment pushed me to think big and took me to places that I didn’t even consider when entering the program.  There is a commitment to excellence in the program that allows it match up with anyone in the country, and the same now goes for its alumni.”


Katie Gonzales (’14)
Major: Sport Management

Katie is the assistant director of athletic media relations at Eastern Michigan University.  Gonzales believes her undergraduate experience in the sport management program provided her the tools and experience to pursue her graduate degree and current position. “Between the hands-on projects, opportunities to apply material through case studies, and the numerous internship opportunities, the Loras Sport Management Program set me up for success in graduate school and beyond. The internship opportunities offered within Loras gave me unique experiences that have set me apart from other candidates and have helped me succeed in my current role.”


Patrick Healy (’17)
Major: Sport Management
Minor: Business

Patrick is the national sales manager for TripNerd, which is quickly becoming a top Fan Experience Company in the United States. Within a few short months Patrick has went from an entry level inside salesman to a recent promotion to National Sales Manager. Patrick credits his success to the sport management program. “Every course, weather it was a class within the sport management program or in another department’s class, I always felt as though the professors were helping us develop the knowledge and skills to help us truly succeed once we graduate.”


Parish Mason (’16)
Major: Sport Management, Public Relations

Parish is currently the ticketing manager with the Roanoke Rail Yard Dawgs, a hockey team within the Southern Professional Hockey League.  “One of the biggest things Dr. Marx and Dr. Garrett stress to their students is, doing internships and volunteering whenever and with whoever you can.   If not for the guidance of my professors and the class structure I received at Loras, I may not have had the connections or experience to be where I am today.”


Lauren Dynes (’14)
Major: Sport Management

Lauren is the director of parks and recreation for the village of Annawan, Illinois.  Lauren believes her experiences in the program have had a direct correlation on her success in this role.  “My time at Loras was well spent in the Sport Management program. Even working for a small park district, I refer back to my experiences from Loras on a daily basis. From the hands on experience of working with the Fighting Saints and traveling to St. Louis for J Term to guest speakers and group projects, all have given me firsthand experience and knowledge to continue into this field. I strongly believe that my experience from Loras is what prepared me for the professional position that I am in today.  At 25, I am the head of my department and have built a park district that was nearly nonexistent into a real staple for our community and I know that my ability to do this has come from my experience at Loras College.


Sidny Harker (’08)
Major: Sport Management

Sidny is a project manager with Special Olympics Connect in their Washington D. C. office.   “My path with Special Olympics International started as an intern during my undergraduate time at Loras College in the sport management program.  Had the program not encouraged internships and prepared me for the real world, I would not have had my first job offer prior to graduation from that internship.  Without that experience and knowledge, I would not be in a role now where I am able to make a positive global impact on a sports organization.  Loras College provided an environment for exploration, learning and promoted community service which directed my career.  I will always appreciate the encouragement to gain experience outside the classroom while applying what we have learned inside the classroom.”

Major Requirements

Division of Business & Economics
Luke Lammer, C.P.A., Chair

Please Note:
Students must get PRIOR written permission to transfer in credit once they have matriculated at Loras. Students wishing to take a summer school class on another campus must get written permission from the Chair BEFORE taking the class. If a student has taken courses on other campuses and then transfers to Loras the Division Chairperson may make a determination of those transfer credits.

Students should complete their major’s math requirement (L.MAT-115 or higher) by the end of their sophomore year. Since students who are double majoring within the Business & Economics Division will not be taking L.BUS-490 more than once, they need to complete an additional upper level course in either major to replace the second seminar course when applicable. Sport Management majors who double major in another Business & Economics division’s major should note that other majors may have different math requirements.

Requirements for the major in Sport Management (B.A.):
A student must be accepted into the major via an application and interview process and a student must earn a C or higher in all SMG-prefix courses to graduate.

Req Course Cr’s
1 L.MAT-115+: Statistics-FM or higher 4
2 L.ACC-227: Managerial Accounting 3
3 L.BUS-230: Principles of Management 3
4 L.BUS-350: Principles of Finance 3
5 L.SMG-150: Introduction to Sport Management 3
6 L.SMG-240: Sport & Society 3
7 L.SMG-290: Sport Governance 3
8 L.SMG-345: Sport Facility & Event Management 3
9 L.SMG-367: Sport Law 3
10 L.SMG-422: Sport Sales & Sponsorship 3
11 L.SMG-450: Sport Finance & Revenue Management 3
12 L.SMG-468: Sport Marketing & Promotions 3
13 L.SMG-492: Level 3 Pre-Prof. Field Exp. in Sport Management 6 to 12
Select one from Req 14
14 L.ECO-221: Principles of Microeconomics 3
14 L.ECO-222: Principles of Macroeconomics 3
Select one from Req 15
15 L.BUS-331: Organizational Behavior 3
15 L.BUS-335: Human Resource Management 3
Select six credits from Req 16
16 L.BUS-250: Business Statistics 3
16 L.BUS-210: Essentials of Analytics 3
16 L.COM-330: Business Speaking & Writing 3
16 L.ECO-221: Principles of Microeconomics 3
16 L.ECO-222: Principles of Macroeconomics 3
16 L.SMG-225: Sport Business 3
16 L.SMG-294: Sport Management Level 2 Internship 3
17 L.BUS-490: Business Seminar 3
60 to 67 total required credits
Course Descriptions

L.SMG-150: Introduction to Sport Management
This course introduces students to the requisite skills and dispositions necessary to succeed in sport management, the prospective career paths, and current issues within sports and the academic discipline. The course serves as an introduction to subsequent courses in the sport management major and to the skills of budgeting, scheduling, and working in groups. Restricted to non-Senior students. 3 credits.

L.SMG-225: Sports Business
This course will study and critique multiple current issues surrounding sport, business, and capitalism through the lens of Catholic and secular teachings. An emphasis will be placed on how sports companies attempt to integrate e their mission statement into their daily operations and decisions that impact the bottom line. Students will travel to a Midwestern city to visit with sport management professionals at multiple entities. Prerequisite: L.SMG 150 or instructor consent. 3 credits. January term.

L.SMG-240: Sport & Society
An introduction into the relationships between sports, culture, and society. This course will examine the institution of sport using sociological theory to investigate the complex interaction between sport and society. Through the exploration of controversies within the realm of sport, students will gain insight into the purpose, meaning, and influence of sport in our culture. Students will examine the ways in which the prejudice and cultural trends of society are reflected within, and influence participation in, sport. Prerequisite: L.KIN-101 or L.SMG-150. 3 credits.

L.SMG-270: Ethics in Sports-AV
Examination of the basic ethical principles and theories employed in the consideration of any moral issue and application to various moral dilemmas in the areas of sports and athletics, including gender equity, racial equity, competition and winning, academics and eligibility, sportsmanship, violence , performance enhancing drugs, recreational drugs, commercialization in sport, amateurism and professionalism, and professional codes of ethics. Prerequisites: L.LIB-100, L.LIB-105, L.LIB-110, and one course from L.LIB-130, L.LIB-135, or L.LIB-220. 3 credits.

L.SMG-280: Women in Sport-AI
Throughout history, women have “dared to compete” in sport. This course will examine the relationship between female athletes, sport, and community. A historical perspective of the origin and advancement of sport for women as influenced by religious, economic, political, cultural and ideological communities will be used to analyze the changing role of women. The interaction between women and socio-cultural communities in relation to sport participation will be examined, as exemplified, for example, in the struggle by women for involvement in the Olympics. Prerequisites: L.LIB-100, L.LIB-105, L.LIB-110, and one course from L.LIB-130, L.LIB-135, or L.LIB-220. 3 credits.

L.SMG-290: Sport Governance
This course examines the theoretical concepts of governance, organizational structure, policy development and the functions and purposes of governing bodies in sport at the high school, collegiate, professional and amateur levels. Emphasis will include the control the powers each agency has assumed and how the power is derived, the advantages and disadvantages of membership within such agencies, and the current legislative issues within these agencies. 3 credits.

L.SMG-294: Level-Two Internship in Sport Management
This is a three-credit experience providing students the practical opportunity to apply and enhance what they have learned in the classroom. Fifty hours at a sport management site must be completed for each academic credit awarded. The experience is structured around learning goals and overseen by a site supervisor and Loras faculty member. Prerequisites: L.SMG-240; Restrictions: Minimum of 2.0 grade point average. Not open to first year students. 3-4 credits.

L.SMG-345: Sport Facility & Event Management
This study travel course will focus on sport facility management with a special emphasis on organizing events and mitigating associated risks. Topics include planning and producing an event, facility operations, financing facilities, legal aspects, crowd and emergency management, risk management, and the application of the Americans with Disability Act to sport facility and event management. Students will critically examine sport and event stadiums and arenas, interview facility operators, and evaluate stadium and arena risk management plans. Not open to first year students. Prerequisite: L.SMG-240. 3 credits. January term.

L.SMG-367: Sport Law
This course is designed to provide students the requisite knowledge of legal issues in the sporting industry. Topics include negligence, liability, risk management, waivers, federal legislation, contract law, employment law, anti-trust legislation, labor law, and intellectual property. Case studies are used to help students apply the material. Prerequisite: L.SMG-240. 3 credits.

L.SMG-422: Sport Sales & Sponsorship
Processes of successful selling and negotiating within the sport-business climate. Study of the development, implementation, and evaluation of the sport sponsorship proposal and analysis of the interaction between sport organizations and sponsorship partners. Prerequisite: L.SMG-240. 3 credits.

L.SMG-450: Finance & Fund-Raising in Sport
This course provides an overview of the financing of the sport organization with coverage of public sector funding, funding through sport revenue, and funding through external sources. Prerequisite: L.SMG-150 and junior standing. 3 credits.

L.SMG-468: Sport Marketing & Promotions
This course is designed to assist students in creating and critiquing marketing, promotion and public relation efforts specific to sport. Emphasis will be placed on the five “p’s” of sport marketing: price, promotion, product, place and public relations. This course includes hands-on experience with market research and case studies to help students apply the material. Prerequisite: L.SMG-150 and junior standing. 3 credits.

L.SMG-492: Level-Three Pre-Professional Field Experience in Sport Management
This experiential course is designed for students who are in the advanced stages of completing the coursework required for their major. This experience provides sport management majors a culminating opportunity to apply and enhance what they have learned in the classroom. Students must complete 50 hours at a sport management site arranged by the student and approved by the sport management program coordinator per academic credit. The experience is structured around learning goals and overseen by a site supervisor and a Loras College faculty member. Prerequisites: completion of at least 9 credits of L.SMG coursework. Restrictions: Open to sport management majors who have senior standing, and have at least a 2.0 cumulative GPA. 9 credits.

RELATED COURSES: Athletic Training, Kinesiology/Sport Science

Career Opportunities

The Loras Sport Management program prepares you for a myriad of careers. Alumni have secured employment in different roles within the sport industry, including the following:

  • Director of sports philanthropy projects
  • Sales Representative for a professional sports team
  • Community relations for a professional, semi-professional or college teams
  • Team marketing or business operations
  • Event manager
  • Park district recreational programmer
  • Special Olympics area coordinator
  • Golf course professional

At such organizations as:

  • United States Anti-Doping Agency
  • Columbus Crew Professional Soccer Team
  • National Soccer Coaches Association of America
  • Iowa Sports Foundation
  • Special Olympics Wisconsin
  • Indiana Pacers Professional Basketball Team
Loras Sport Management In the News
Loras College to host Sport Business Symposium April 20
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Loras alumnus, associate athletics director at Virginia Tech highlights event DUBUQUE, Iowa – Loras College, a Catholic liberal arts college, will host its second…

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Loras College earns fifth straight title at sport management competition
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DUBUQUE, Iowa — The Loras College Sport Management Program finished first at the 15th Annual Sport Marketing Association (SMA) Conference academic case study competition. This…

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Loras College Internship Experiences
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Duhawk internship experiences help students enter the workforce with confidence and skills needed to jumpstart a successful career. Below are just a few examples…

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Loras College hosted its first sport management symposium April 7
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DUBUQUE, Iowa – Loras College, Iowa’s first college, hosted its inaugural Sport Management Symposium from 9 a.m. to 3 p.m. on Friday, April 7…

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Loras College earns fourth straight title at sport management competition
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DUBUQUE, Iowa – The Loras College sport management program has finished first at the 14th Annual Sport Marketing Association (SMA) Conference academic case study…

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Olympic Dreams Come True for Alum
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The opportunity to participate in the Olympics is the dream of athletes throughout the world. It is also the dream for many behind the scenes. Loras…

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Loras College Sport Management Students Celebrate Third Consecutive Championship
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The Loras College sport management program finished first at the 13th Annual Sport Marketing Association (SMA) Conference academic case study competition, held October 28-30…

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All Campus News
Loras College Department Staff

Shikhar P. Acharya
Associate Professor of Business Analytics
563.588.7784 |

Eric Eller, Ph.D.
Associate Professor of Finance
563.588.7202 |

Dr. Eller received his PhD from the University of Virginia, a Masters degree from the University of Missouri, and his undergraduate degree from Missouri State. Prior to joining the faculty at Loras, Dr. Eller spent time on the tenure-track faculty at Bellarmine University, at Buena Vista University (where he was tenured), and at Upper Iowa University. Dr. Eller’s areas of scholarly research include International Service Learning and Microfinance. He has taught numerous study away courses with travel destinations including Cuba, Haiti, Russia, Egypt, and the Galapagos Islands.

Under Dr. Eller’s direction, the LIFE Investment class (which manages a portion of the Loras endowment) will focus on choosing investments which align with the College’s mission while still maximizing portfolio efficiency.

Douglas Gambrall, Ed.D.
Associate Professor of Business Administration
563.588.7910 |

Doug Gambrall is Associate Professor of Business Administration at Loras College—joining the faculty in August of 2011. Gambrall earned his BBA, majoring in finance, from the University of Notre Dame and his MBA from the University of Evansville. After working in retail banking, Gambrall embraced higher education, serving four different colleges in Indiana, Tennessee, and Iowa as an administrator and faculty member since 1994. In 2005, Gambrall received his doctorate in leadership education from Spalding University with a cognate in business management.

Matthew Garrett, Ph.D.
Professor of Sport Management
563.588.7165 |

Garrett has served as the sport management program coordinator since 2005. Under his leadership, sport management case study teams at Loras have won six national championships. Garrett’s research interests include sport law, governance, and human dignity issues. He also is working on a project studying the factors sport business professionals consider when accepting entry-level and middle-management jobs. An avid Cardinals fan, Garrett coaches youth baseball. He and his wife Cheryl have three children.

Hugh Graham, M.B.A.
Associate Professor of Business Administration
563.588.7765 |

Professor Graham grew up in Wichita, KS, and began working at Loras in 1988. He received his Bachelor’s degree in accounting as well as an MBA from Wichita State University. Before Loras, Graham was a public accountant for Grant Thornton and a business analyst in the National Marketing Group of Pizza Hut.

Graham’s favorite part of working at Loras is the intellectually stimulating challenge of learning with the students. He says that he gets the greatest pleasure from seeing his former students succeed, not because he believes he played a large role in their success, but because he gets to witness graduates achieve their professional goals.

William Hitchcock, M.B.A.
Professor of Computing and Information Technology
563.588.7286 |

In 1984, William Hitchcock graduated Magna Cum Laude with a BBA degree from the University of Wisconsin – Whitewater, double majoring in Marketing and Management Computer Systems. Upon graduation, he began working as a Programmer/Analyst for the Oscar Mayer Foods Corporation headquartered in Madison, Wisconsin. Most of his development work was with marketing decision support systems utilizing retail store audit information. While working full time at Oscar Mayer, he began his graduate studies at the University of Wisconsin – Madison in 1986. He completed his work and graduated with an MBA degree majoring in Finance, Investments, and Banking in 1988. In 1989, Hitchcock made a career move to begin teaching business courses at Loras College in Dubuque, Iowa. He has taught business coursework to both traditional college students and professionals working in the Dubuque area. In 2011, he served as the Faculty Director of the Study Abroad program in Dublin, Ireland. He has a special interest in International/Irish studies, and has since taught several Irish-themed courses including a summer course in Ireland in 2014.

Brian J Kallback CFP® CLU® QPA QKA CTFA
Instructor of Finance
563.588.7626 |

Finance Instructor, Loras College Frances J. Noonan School of Business teaching Financial Planning & Risk Management, Managerial Finance, Investments, and Personal Financial Literacy.

Luke Lammer, M.A., C.P.A., C.M.A., C.I.A.
Assistant Professor of Accounting
563.588.7379 |

Curriculum Vitae

Professor Lammer joined Loras in 2011. He received his Bachelor’s degree in Accounting from Clarke University and his Master of Accountancy degree from the University of Iowa. Lammer has earned certifications as a Certified Public Accountant (CPA), Certified Management Accountant (CMA), and Certified Internal Auditor (CIA). Prior to Loras, Lammer worked as an auditor with McGladrey & Pullen, LLP, working primarily with financial institutions. Lammer has been an active contributor to item development for both the CPA and CMA exams.

Dale Lehman, Ph.D.
Center for Business Analytics Director
Professor of Business
563.588.7725 |

Curriculum Vitae

Dale Lehman has a Ph.D. in Economics from the University of Rochester. He has taught at a dozen universities and was Director of the MBA programs at Alaska Pacific University. He has also held industry positions at Bell Communications Research and SBC. He teaches in a number of specialized MBA programs in Europe.

Dale’s interests are in applied data analysis. This includes visualization of patterns in data, analysis that highlights meaningful stories hidden within data, and replication/validation of data analysis. He is particularly interested in applications of data analysis to problems related to health care, natural resources, telecommunications and information, and finance.

Dale has co-authored three books and numerous articles. He enjoys hiking, cross-country skiing, golf, travel, and teaching at small private universities.

Anne Marx Scheuerell, Ed.D.
Assistant Professor of Sport Management
563.588.7216 |

Dr. Marx Scheuerell is an Assistant Professor of Sport Management. She joined Loras College in the fall of 2011. She has practical experience in collegiate and secondary education athletic departments, and as a summer camp director. Her research focus is on sport as a platform for socio-cultural change with specific interests in ethics, law and gender issues. Her research has been published in numerous academic journals, and she has presented her research at national and international conferences. Dr. Marx Scheuerell received her master’s from Arizona State University and her doctorate in Sport Management from the University of Arkansas.

Patrick Marzofka, M.B.A.
Associate Professor of Business
563.588.7283 |

Pat Marzofka began working at Loras College in 1987. He received his Bachelor’s degree in economics from the University of Wisconsin-Eau Claire and an MBA in marketing from the University of Wisconsin Madison. Before Loras, Marzofka taught at two small schools in Wisconsin and later worked in marketing research at Shopko.

Marzofka explains that his favorite part of working at Loras is the opportunity to interact with students inside and outside of the classroom. He considers teaching fun and rewarding. He is passionate about the topics he teaches and has discovered that each class has its own personality. “Students can make or break the class!” he explains. Based on his many years in the classroom, Marzofka believes that computer simulation is an effective tool in the education process because it focuses on experiential learning. In the class Marketing Management, he uses simulations to guide students to understand how to work in a group, be creative and have fun in the process, even if the outcome seems uncertain. Furthermore, Marzofka enjoys seeing the long lasting friendships that started in his classes or began as a result of one of his class projects.

Biniv Maskay, Ph.D.
Assistant Professor of Economics
563.588.7915 |

Curriculum Vitae

Dr. Biniv K. Maskay is an empirical macroeconomist with research interests in economic growth and development, open-economy monetary policy, financial development, international financial integration, international trade and foreign direct investments. He received his Ph.D. in 2012 from the University of Kentucky, where he also served as the Instructor of Record. He has taught courses such as Principles of Microeconomics, Principles of Macroeconomics, Intermediate Macroeconomics, Statistics for Business and Economics, Money and Banking, International Economics and Growth and Development at Loras College and the University of Kentucky.

Debra Schleicher, L.L.M., C.P.A., C.M.A., C.F.M.
Associate Professor of Business
563.588.7404 |

Jennifer Smith, P.h.D.
Associate Professor of Economics
563.588.7952 |

Dr. Smith earned her BS in mathematics and an MA in economics at Illinois State University. After being employed by an insurance company as an Actuarial Research Analysis for five years, she enrolled at Northern Illinois University to earn a Ph.D. in economics. While completing her graduate degrees, she taught classes at Heartland Community College, Illinois Wesleyan University, and Northern Illinois University. Upon completing her Ph.D., she taught two years at Illinois Wesleyan University. In 2009 Dr. Smith joined the faculty at Loras College. Dr. Smith has research interests in maternal employment or non-employment on childhood obesity. Dr. Smith has been an expert witness in wrongful death lawsuits and contributed chapters to an Economic Terms research text.

She has taught a variety of courses including: Introduction to Microeconomics, Introduction to Macroeconomics, Intermediate Microeconomics, History of Economic Thought, Public Finance, Economics of Poverty, Gender, Race, and Immigration, Econometrics, Senior Seminar Research, Labor Economics, Comparative Economic Structures, Democracy and Global Diversity, and Managerial Economics (MBA course).

Karen Sturm, M.A., C.P.A
Division Chair of Business & Economics
Professor of Accounting
563.588.7405 |

Professor Sturm started her career at Loras College as an undergraduate student. Her journey then took her to graduate school at the University of Iowa. After some experience at Deere Company as an internal auditor, Karen came back to Loras, where she has taught since 1983.

Sturm explains that her favorite part of Loras, from a student and teaching perspective, is the campus size. The small size allows students to be more involved with a variety of different activities such as campus ministry, sports, or the variety of clubs Loras offers. She believes that all the involvement options offered help students develop skills inside and outside the classroom. The smaller size also allows Sturm the opportunity to get to know her students better, which helps making recommendations and advising students much more successful. Sturm enjoys interacting with her students and seeing them grow throughout their Loras experience.