DUBUQUE, Iowa – The Loras College sport management program has finished first at the 14th Annual Sport Marketing Association (SMA) Conference academic case study competition. This is the college’s unprecedented fourth consecutive championship and the program’s 10th this decade.
“We are extremely proud of the efforts of our students who refused to lose and earned their place in the program’s history,” said Matt Garrett, professor of sport management. “These successes have been instrumental in our program’s ability to initiate relationships with national entities such as the Missouri Valley Conference and the Chicago Blackhawks.”
The first-place team included Dannon Anderson, senior, Nevada, Iowa; Aaron Broege, junior, Waukesha, Wisconsin; Jessica Dickhut, Appleton, Wisconsin; Zach Roberts, sophomore; Perry; and Megan Tews, senior, Plainfield, Illinois. To win, the students created comprehensive marketing strategy presentation in less than 48 hours, focused on increasing attendance for the NCAA Women’s Final Four Basketball Tournament.
The team defeated University of Indianapolis and Kusztown University, Kusztown Pennsylvania, in the first round then scored wins over Temple University, Philadelphia, and Indiana State University in the final round to earn the top prize.
Loras College has won the SMA five times and finished first or second since it began competing nine years ago.
Learn more about Loras College’s sport management program at /bit.ly/2eKDfvn. Find more information about Loras College at www.loras.edu or call 563.588.7100 or (800) 245-6727. Like Loras College on Facebook or follow @lorascollege.
About Loras College
Loras College leverages its historic roots as Iowa’s first college, the second oldest Catholic college west of the Mississippi River and one of the nation’s 10 diocesan colleges to deliver challenging, life-changing experiences as part of its residential, Catholic setting. Loras is ranked 11th out of the Top 100 baccalaureate colleges, according to the 2016 Washington Monthly College Rankings and the 11th Best Regional College, according to Midwest U.S. News Best Colleges. Visit www.loras.edu to learn more.
Thomas Jensen, Public Relations Manager
Office: 563.588.7179 | Cell: 919.930.1997