The Loras College sport management program finished first at the 13th Annual Sport Marketing Association (SMA) Conference academic case study competition, held October 28-30 in Atlanta. This is Loras’ third consecutive SMA championship and the program’s ninth championship this decade.
The first-place team consisted of Shane Williams (’16) (Cedar Rapids, Iowa), Marykate Halm (’16) (LaGrange, Illinois), Megan Tews (’17) (Plainfield, Illinois), Austin Overmann (’16) (Davenport, Iowa) and Andrew Wampler (’16) (Slater, Iowa). To win, the students created comprehensive marketing strategy presentation in only 24 hours, focused on increasing revenues for the College Football Hall of Fame.
The team presented its strategy on October 29 and defeated Temple University, University of Nebraska at Kearney and University of Mount Union in the first round. On October 30, the Loras College students defeated the University of Oregon in round two and claimed the championship.
“Our students adjusted to a new format and delivered a high-quality presentation unanimously received by the judges,” said Matt Garrett, professor of sport management. “Loras competed against some of the best sport management programs in the country. I am proud to say the hard work and dedication of our students paid off and won them the championship.”
“I am especially excited for the four seniors on this team,” continued Garrett. “The class of 2016 will go down as the most decorated class in our illustrious history.”