Meta Social Media Marketing
Professional Certificate

Learn to establish an online presence, create posts, build a following, and manage social media accounts.

Develop skills in creating and managing advertising campaigns and learn to evaluate the results of your marketing efforts. Showcase your new skills by creating a portfolio of work after practicing through the certificate’s hands-on projects. Upon successful completion of the certificate, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager. Average completion time: 4 months.

Once you earn your Meta Certification, you’ll gain exclusive access to Meta's job search platform that is connected with 200+ top employers committed to Meta Certified applicants.

Next Session Begins May 23, 2022

There are six required courses in this Professional Certificate. The courses are offered in English, Arabic, Portuguese, and Spanish.

Course 1: Introduction to Social Media Marketing

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

By the end of this course, you will be able to:

  • Understand the landscape of traditional, digital, and social media marketing
  • Understand how to become certified as a Digital Marketing Associate
  • Understand the major social media platforms, how they function, and what role they play in marketing
  • Create SMART goals and identify KPIs
  • Define your target audience and their customer journey
  • Choose the right social media platforms and learn how to create social media policies

Course 2: Social Media Management

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.

By the end of this course, you will be able to:

  • Establish and manage a social media presence
  • Create a Facebook business page and an Instagram account for business
  • Understand how and why to create content for social media
  • Create a brand, tone, and voice for a social media presence
  • Manage a content calendar for your social media presence
  • Evaluate the performance of your content on social media and to iterate and optimize the performance
  • Create a content calendar for your social media presence
  • Manage social media content using real world data

Course 3: Fundamentals of Social Media Advertising

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.

By the end of this course you will be able to:

  • Determine why and when to invest in paid advertising on social media
  • Understand the anatomy of a social media ad and how they differ from organic posts
  • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
  • Craft compelling and effective visuals and copy for social media ads
  • Learn how to collaborate effectively with others through creative briefs
  • Build foundational understanding for data, data-based advertising and privacy protection
  • Build an ad directly from your Facebook Business Page and your Instagram Business Account
  • Use Instagram Stories Ads effectively to connect with customers
  • Write a creative brief and create a social media ad

Course 4: Advertising with Meta

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.By the end of this course, you will be able to:

  • Structure campaigns in Meta Ads Manager
  • Identify the major components and elements of an ad in Meta Ads Manager
  • Build an ad that aligns with your marketing objectives and target it to your intended audience
  • Set a budget, placement, and schedule for your ads in Meta Ads Manager
  • Edit and troubleshoot your ads in Meta Ads Manager

Course 5: Measure and Optimize Social Media Marketing Campaigns

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.By the end of this course, you will be able to:

  • Analyze dashboards and evaluate ROI from your social media marketing efforts
  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
  • Implement an A/B test to optimize your campaign
  • Present and communicate the results of your campaign to a team

Course 6: Meta Social Media Marketing Capstone

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.

By the end of this course, you will be able to:

  • Present and communicate the results of a campaign to a team
  • Complete the Digital Marketing Associate Certification Exam

Complete the certificate in 4 months, working at your own pace at approximately 5 hours per week.

A Meta Social Media Marketing Professional Certificate and badge will be issued by Coursera upon successfully completing all the required coursework of this non-credit bearing professional certificate.

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Registration Instructions

This is a professional certificate and is open to everyone. No minimum educational degree/background is required. 

To register, Create a Loras account and apply online. There is no application fee and you do not need to submit any transcripts.


1. Create a Loras account

  • When first starting the application, select “Graduate and PCE Application” as the Application Type.
  • In the Student Profile section within the application itself, select Professional & Continuing Education as the Student Type, then select Coursera Professional Certificates as the Academic Program, then select your desired certificate from the dropdown menu:
    • Google IT Support
    • Google Project Management
    • Google UX Design
    • IBM Data Analyst
    • IBM Data Science
    • Meta Social Media Marketing
    • Salesforce Sales Development Representative
  • Please note that you do not have to upload anything to the Materials section of the application or submit any transcripts.

2. Start dates and application deadlines

  • Students may begin any of the certificate programs in either spring, summer, or fall. (The start dates align with the beginning of Loras’ spring, summer, and fall semesters each year. Please see the top of this webpage for the next upcoming start date).
  • Loras offers rolling admissions for this program, but the application should ideally be submitted at least one week prior to the start of your desired term.  

3. Enrollment process

  • After our receipt of your application, you will receive an email prompting you to log in to your Loras Applicant Status Portal to view your official acceptance information as well as details on how to make payment for the certificate.
  • Please note that payment is due in full before you may begin the program. (If your employer is paying for the certificate, please handle reimbursement with them directly). Federal financial aid is not available for this program. Students admitted into any of the Coursera Professional Certificate programs may receive a 100% payment refund up until two weeks (14 days) before the first day of the semester. Any payment received within two weeks of the start of the semester is non-refundable.
  • Once Loras receives full program payment, you will receive information on how to begin the coursework.

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Questions? Let’s get in touch.


Director of Graduate and Continuing Education Programs
Heidi M Nelson, PT, DSc, DPT, PCS

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