Salesforce
Sales Development Representative (SDR)
Professional Certificate

Unlock your potential in tech sales.

 

Do you enjoy engaging with customers? Do you need to be immersed in a value-driving, stimulating industry that’s constantly giving you new, exciting challenges? Are you a problem-solver? Would you like to thrive in a high-energy environment that’s collaborative and data-driven? Then it's time to build job-ready skills for an in-demand career as a Sales Development Representative (SDR).

 

As the tech industry continuously introduces innovative services and products, tech sales roles have become more crucial than ever. SDRs are in the front lines of the tech biz, connecting with customers and clients, and coming up with the smartest solutions for their problems. Sales Development Representatives aren’t just important to the business — they’re essential.Your next job could be at one of SV Academy’s 400+ high-growth employer partners. No experience in tech or sales is required to pursue a new, awesome career in Tech Sales. This Professional Certificate is where you start.

 

This Professional Certificate in tech sales does not require any prior programming or statistical skills, and is suitable for learners with or without college degrees. No degree or prior experience required. All you need to get started is basic computer literacy, high school math, comfort working with numbers, willingness to learn, and a desire to enrich your profile with valuable skills.

 

Next Session Begins May 23, 2022

There are five required courses in this Professional Certificate. The courses are offered in English, Arabic, Portuguese, and Spanish.

 

Course 1: Groundwork for Success in Sales Development

This course is here to introduce you to the key role of a Sales Development Representative at a tech company. We want you to develop a winning professional mindset powered by emotional literacy, strategic thinking, time management, and task prioritization. We’ll also focus on how you’ll be managing your physical, mental, emotional, and spiritual well-being in both your personal and professional life.

Course 1 in the Sales Development Representative (SDR) Professional Certificate will give you the necessary skills to launch a career in the non-technical side of the tech industry.

 

In this course you will learn to:

  • Confidently articulate the purpose and power of the SDR role in the tech industry
  • Effectively select strategies and tools for developing a winning professional mindset
  • Justify strategies for time management and prioritization that yield results in your personal and professional life
  • Compose plans for taking responsibility for your physical, mental, emotional, and spiritual well-being within personal and professional relationships

To be successful in this course, you should have:

  • An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined)
  • Baseline computer literacy (you must be able to use a word processor, web search, and email)
  • Familiarity with social media, including LinkedIn
  • Ability and willingness to learn new technology tools
  • Motivation to grow personally and professionally
  • Hunger for feedback and coaching

Course 2: Foundations for Interviewing with Confidence

The goal of this course is to prepare you to build your professional tech sales portfolio, and develop and leverage your personal and professional brand. You will be primed to ace your interview and leave a lasting impression on your future employer. These skills will get you in the door of a fast-growing tech company and launch your tech sales career.

 

By the end of the course, you will be able to:

  • Develop an understanding of the tech industry landscape in order to cultivate a long term career plan
  • Construct an intimate understanding of your audience and express a personal story that is unforgettable
  • Formulate a results-driven professional portfolio that showcases your track record and sets you apart from other candidates
  • Create a lasting impression through the interview process

To be successful in this course, you should have:

  • An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined)
  • Baseline computer literacy (you must be able to use a word processor, web search, and email)
  • Familiarity with social media, including LinkedIn
  • Ability and willingness to learn new technology tools
  • Motivation to grow personally and professionally
  • Hunger for feedback and coaching
  • Successfully completed Course 1 in this training

Course 3: Conversational Selling Playbook for SDRs

This course will dive into the 8 principles of SV Academy’s Conversational Selling Methodology, which will optimize you for success. You’ll be able to integrate these principles not only in the real world, but in your career. Additionally, you’ll be taught SV Academy’s unique approach to objection handling and framework for high-quality prospecting.

 

By the end of the course, you will be able to:

  • Understand the process of asking strategic questions, establishing trust, identifying pain points and proposing value in efforts to closing a sale
  • Identify and empathize with your Ideal Customer Profile (ICP) and target persona to build a high-quality lead list, efficiently qualify prospects, and leverage data to drive activity
  • Investigate various outreach channels and generate a call script incorporating Conversational Selling strategies
  • Develop a foundation for emotional intelligence in a sales context and generate an empathetic email
  • Generate a multi-channel sales strategy to outreach prospects via phone, email, video, and social media

To be successful in this course, you should have:

  • An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined)
  • Baseline computer literacy (you must be able to use a word processor, web search, and email)
  • Familiarity with social media, including LinkedIn
  • Ability and willingness to learn new technology tools
  • Motivation to grow personally and professionally
  • Hunger for feedback and coaching
  • Successfully completed the previous courses in this training

Course 4: Boosting Productivity through the Tech Stack

This course demonstrates how to enhance productivity by implementing tech tools that streamline your SDR workflow. You’ll be introduced to a variety of best-in-class sales software that will help you achieve the most optimal results — every time. By the end of the course, you’ll feel confident in formulating bulletproof outreach strategies in order to engage with prospective customers.

 

By the end of the course, you will be able to:

  • Examine and navigate the tech stack and stay up-to-date on the latest tech tools used in the tech sales workforce
  • Understand the basic principles of customer relation management (CRM) tools and how to use them effectively as part of your workflow
  • Use sales intelligence tools to find prospects and optimize your workflow
  • Formulate bulletproof outreach strategies to engage with prospective customers
  • Apply the power of social media and video to find and connect with prospects

To be successful in this course, you should have:

  • An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined)
  • Baseline computer literacy (you must be able to use a word processor, web search, and email)
  • Familiarity with social media, including LinkedIn
  • Ability and willingness to learn new technology tools
  • Motivation to grow personally and professionally
  • Hunger for feedback and coaching
  • Successfully completed the previous courses in this training

Course 5: Practical Guide to Navigating Professional Relationships

In this course, you’ll develop ‘power’ skills that are often overlooked but can actually determine success in your role. As tech industry professionals, we often get trained on how to do the technical work but not on how to give and receive feedback, communicate effectively, present ourselves professionally, and manage relationships. These human-centered skills make all the difference when you are being considered for a promotion within your company or applying for an exciting role at another company. By taking this course, you’ll gain foundational knowledge and skills to crush it as a top-performing SDR and beyond.

 

By the end of the course, you will be able to:

  • Build an empathetic approach to communication that highlights your professional demeanor
  • Produce a message with confidence and clarity in order to achieve results
  • Develop a clear understanding for implementing specific written communication styles in varying scenarios
  • Cultivate an understanding of diverse opinions and multiple perspectives in the workplace
  • Compose a three-month plan to implement feedback, optimize learning, and successfully ramp up your career

To be successful in this course, you should have:

  • An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined)
  • Baseline computer literacy (you must be able to use a word processor, web search, and email)
  • Familiarity with social media, including LinkedIn
  • Ability and willingness to learn new technology tools
  • Motivation to grow personally and professionally
  • Hunger for feedback and coaching
  • Successfully completed the previous courses in this training

 

Complete the certificate in 4 - 6 months, working at your own pace at approximately 5 hours per week.

 

A Salesforce Sales Development Representative (SDR) Professional Certificate and badge will be issued by Coursera upon successfully completing all the required coursework of this non-credit bearing professional certificate.

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Registration Instructions

This is a professional certificate and is open to everyone. No minimum educational degree/background is required. 

To register, Create a Loras account and apply online. There is no application fee and you do not need to submit any transcripts.

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1. Create a Loras account

  • When first starting the application, select “Graduate and PCE Application” as the Application Type.
  • In the Student Profile section within the application itself, select Professional & Continuing Education as the Student Type, then select Coursera Professional Certificates as the Academic Program, then select your desired certificate from the dropdown menu:
    • Google IT Support
    • Google Project Management
    • Google UX Design
    • IBM Data Analyst
    • IBM Data Science
    • Meta Social Media Marketing
    • Salesforce Sales Development Representative
  • Please note that you do not have to upload anything to the Materials section of the application or submit any transcripts.

2. Start dates and application deadlines

  • Students may begin any of the certificate programs in either spring, summer, or fall. (The start dates align with the beginning of Loras’ spring, summer, and fall semesters each year. Please see the top of this webpage for the next upcoming start date).
  • Loras offers rolling admissions for this program, but the application should ideally be submitted at least one week prior to the start of your desired term.  

3. Enrollment process

  • After our receipt of your application, you will receive an email prompting you to log in to your Loras Applicant Status Portal to view your official acceptance information as well as details on how to make payment for the certificate.
  • Please note that payment is due in full before you may begin the program. (If your employer is paying for the certificate, please handle reimbursement with them directly). Federal financial aid is not available for this program. Students admitted into any of the Coursera Professional Certificate programs may receive a 100% payment refund up until two weeks (14 days) before the first day of the semester. Any payment received within two weeks of the start of the semester is non-refundable.
  • Once Loras receives full program payment, you will receive information on how to begin the coursework.

Register Now

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Questions? Let’s get in touch.

 

Director of Graduate and Continuing Education Programs
Heidi M Nelson, PT, DSc, DPT, PCS
heidi.nelson@loras.edu
563.557.4002

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