Business Analytics

Explore Big Data and insights leading to higher quality decision making with a Loras College Bachelor’s degree in Business Analytics

Bridge the gap between raw data, statistics and business practices while providing a higher level of understanding, visual representation and deep data insights. Business Analytics is an interdisciplinary major with applications in all areas of business. Students embarking on this path will develop solid skills in data mining and methods of discovery, all while exploring the role of ethics and the social value associated with big data collection and usage.

Loras College is a leader in analytics, offering this program under the Francis J. Noonan School of Business, generating a culture of data science and offer students a glimpse into the diverse opportunities available beyond graduation.

Learn About Our Major in Business Analytics

Student Experience

Student Learning Outcomes


Student Learning Outcomes – Business Analytics
1. Apply statistical concepts to data analysis and modeling
2. Apply business analytics techniques using programming languages and software
3. Import, clean, and transform data in different platforms
4. Create and apply visualization for better understanding of data
5. Utilize the outcomes of analytics for better business decision making
6. Effectively communicate the findings of analysis in written and oral form
7. Create predictive models using machine learning algorithms
8. Apply ethical reasoning to business analytics issues


View Highlighted Courses

Gaining a competitive advantage in today’s business environment increasingly demands that organizations know how to innovate. Creativity, continuous improvement, and the ability to turn ideas into action are critical to standing out above the rest. Specific topics will include: the innovation process, disruptive technologies, why plans are bad, and when NOT to listen to your customers. We will also apply our knowledge via an innovation simulation.

Data Visualization
This course provides an introduction to the field of data and information visualization, a key sub-field in the area of data analysis and mining. Specific analytic topics covered include: tables & charting, multi-dimensionality of data, handling unstructured data, and advanced visualization tools and techniques.

Predictive Modeling
The rapid expansion of data availability has made possible considerable advances in modeling for the purpose of prediction. Virtually all decisions, at least in part, depend on predictions of what will happen if something changes (either under our control or not). This course explores applications of a variety of current predictive modeling techniques to data. Included are multiple regression modeling, logistic regression, decision trees, random forests, neural networks, and simulation analysis. The emphasis will be on applied analysis, utilizing data from a wide variety of areas, including business, politics, socioeconomic conditions, health, sports and entertainment, etc. Students will build and compare predictive models, learn how to evaluate these models, and how to apply model results to improve decision making.

Marketing Analytics
This course explores the topic of Marketing analytics which has grown significantly in recent years in response to the rapidly increasing supply of data generated by marketing campaigns, online sales, websites, social media, customer relationship management programs and integrated marketing communication campaigns. Through enhanced technology, more data are available than ever before. But marketers are faced with the dilemma of how to convert the massive amount of available data into usable information. In this course students will engage in the systematic study of these data which are employed, through the use of statistical analysis and technology, to improve decision making.

Big Data Analytics
This course introduces students to concepts behind the storage and analysis of the large and varied datasets that have become common in today’s business environment. This includes the use of distributed computing to store and analyze these datasets in an efficient manner. Students will be introduced to a variety of tools used to analyze large datasets and learn how to use these tools in appropriate contexts.

View Business Analytics Courses

Major Requirements

Students will complete the following requirements in order to achieve a major in Business Analytics. 

Career Opportunities

“What can you do with a Business Analytics degree?”

As a Business Analytics major, you will be prepared for a variety of interesting careers.

  • Social Marketing
  • Supply Chain Management
  • Health Care and Medical Research
  • Financial Modeling and Prediction
  • Accounting and Audit
  • Insurance and Actuarial Analytics
  • Business Process Management and Operations
  • Government and Environmental Studies
  • Sustainability
  • Sports Analytics

Supporting Your Investment

Loras takes great pride in supporting your investment – both through providing an exceptional learning experience and in sharing the cost of your degree. 100% of Loras students receive financial aid. We have scholarships, grants and special awards for all students based on their achievements and financial need.

Frequently Asked Questions

How long will it take me to earn my Loras degree?

Most students earn their undergraduate degree in four years or less. If you have questions about transferring any previously earned credits or degrees, please see our Transfer Student Information.

How much is tuition?

At Loras College, financial access to education is one of our defining values. We are committed to helping all of our students make their degree affordable. We partner with every student and family to understand their unique financial needs ensuring 100% of Loras students receive financial aid. Scholarships, grants and special awards are offered to all students based on their achievements and financial need. Loras is consistently ranked as one of the best universities for return on investment.  View our Tuition and Fees page.

How do I apply for schlarships and financial aid?

Submit your federal FAFSA, apply to Loras College and review our financial aid resources for detailed information, scholarship opportunities and much more.

Questions?  Contact Us!

Please contact us if you would like to visit campus or have additional questions about our Business Analytics programs.

Francis J. Noonan School of Business Dean