Sport Management

Earn Your Bachelor’s in Sport Management from a Nationally Recognized Program

Become a sport management professional with a degree from one of the leading programs in the Midwest. Network with sports business professionals across the nation through regional and national conferences, competitions, and course-related trips. The dynamic curriculum, dedicated faculty and experiential learning opportunities will enable you to develop sports industry knowledge, ethical decision-making, and high-level communication skills.

LEARN ABOUT OUR SPORT MANAGEMENT PROGRAM

Student Experience

Prepare to become an agent of change in the sports industry. Recent sport management students have earned – and continue to earn – national awards in case study competitions, including the College Sport Research Institute Conference and the Sport Marketing Association Conference.

Gain substantial experience in the field prior to college graduation with a full-semester internship. Examples of recent internship placements include:

  • United States Olympic Committee
  • Kansas City Chiefs
  • Chicago Blackhawks
  • Cal Ripken Baseball Academy
Student Learning Outcomes

Student Learning Outcomes – Sport Management 
1. Demonstrate an understanding of social, psychological, and international foundations of sport.
2. Demonstrate knowledge of the management of sport including operations, event, and governance.
3. Critique sport management decisions using ethical justifications including Catholic Social Teachings.
4. Demonstrate an understanding of sport marketing, sales, and sponsorship.
5. Examine finance, accounting, economic, and data analytic practices in the sport industry.
6. Demonstrate knowledge of the legal aspects of sport.

Curriculum

Students in the sport management degree program study the business side of the sports industry. The curriculum contains a combination of relevant coursework, applied learning, and field education.

Highlighted Courses

L.SMG-270: Ethics in Sports-AV
Examination of the basic ethical principles and theories employed in the consideration of any moral issue and application to various moral dilemmas in the areas of sports and athletics, including gender equity, racial equity, competition and winning, academics and eligibility, sportsmanship, violence, performance-enhancing drugs, recreational drugs, commercialization in sport, amateurism and professionalism, and professional codes of ethics. Prerequisites: L.LIB-100, L.LIB-105, L.LIB-110, and one course from L.LIB-130, L.LIB-135, or L.LIB-220. 3 credits.

L.SMG-280: Women in Sport-AI
Throughout history, women have “dared to compete” in sport. This course will examine the relationship between female athletes, sport, and community. A historical perspective of the origin and advancement of sport for women as influenced by religious, economic, political, cultural and ideological communities will be used to analyze the changing role of women. The interaction between women and socio-cultural communities in relation to sport participation will be examined, as exemplified, for example, by the struggle by women for involvement in the Olympics. Prerequisites: L.LIB-100, L.LIB-105, L.LIB-110, and one course from L.LIB-130, L.LIB-135, or L.LIB-220. 3 credits.

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L.SMG-150: Introduction to Sport Management

This course introduces students to the requisite skills and dispositions necessary to succeed in sport management, the prospective career paths, and current issues within sports and the academic discipline. The course serves as an introduction to subsequent courses in the sport management major and to the skills of budgeting, scheduling, and working in groups. Restricted to non-senior students. 3 credits.

L.SMG-225: Sports Business

This course will study and critique current issues surrounding sport, business, and capitalism through the lens of Catholic and secular teachings. An emphasis will be placed on how sports companies attempt to integrate their mission statements into their daily operations and decisions that impact the bottom line. Students will travel to a Midwestern city to visit with sport management professionals at multiple entities. Prerequisite: L.SMG 150 or instructor consent. 3 credits. January term.

L.SMG-240: Sport & Society

An introduction into the relationships between sports, culture, and society. This course will examine the institution of sport using sociological theory to investigate the complex interaction between sport and society. Through the exploration of controversies within the realm of sport, students will gain insight into the purpose, meaning, and influence of sport in our culture. Students will examine the ways in which the prejudice and cultural trends of society are reflected within, and influence participation in, sport. Prerequisite: L.KIN-101 or L.SMG-150. 3 credits.

L.SMG-270: Ethics in Sports-AV

Examination of the basic ethical principles and theories employed in the consideration of any moral issue and application to various moral dilemmas in the areas of sports and athletics, including gender equity, racial equity, competition and winning, academics and eligibility, sportsmanship, violence, performance-enhancing drugs, recreational drugs, commercialization in sport, amateurism and professionalism, and professional codes of ethics. Prerequisites: L.LIB-100, L.LIB-105, L.LIB-110, and one course from L.LIB-130, L.LIB-135, or L.LIB-220. 3 credits.

L.SMG-280: Women in Sport-AI

Throughout history, women have “dared to compete” in sport. This course will examine the relationship between female athletes, sport, and community. A historical perspective of the origin and advancement of sport for women as influenced by religious, economic, political, cultural and ideological communities will be used to analyze the changing role of women. The interaction between women and socio-cultural communities in relation to sport participation will be examined, as exemplified, for example, in the struggle by women for involvement in the Olympics. Prerequisites: L.LIB-100, L.LIB-105, L.LIB-110, and one course from L.LIB-130, L.LIB-135, or L.LIB-220. 3 credits.

L.SMG-290: Sport Governance

This course examines the theoretical concepts of governance, organizational structure, policy development and the functions and purposes of governing bodies in sport at the high school, collegiate, professional and amateur levels. Emphasis will include the control the powers each agency has assumed and how the power is derived, the advantages and disadvantages of membership within such agencies, and the current legislative issues within these agencies. 3 credits.

L.SMG-294: Level-Two Internship in Sport Management

This is a three-credit experience providing students the practical opportunity to apply and enhance what they have learned in the classroom. Fifty hours at a sport management site must be completed for each academic credit awarded. The experience is structured around learning goals and overseen by a site supervisor and Loras faculty member. Prerequisites: L.SMG-240; Restrictions: Minimum of 2.0 grade point average. Not open to first year students. 3-4 credits.

L.SMG-345: Sport Facility & Event Management

This study travel course will focus on sport facility management with a special emphasis on organizing events and mitigating associated risks. Topics include planning and producing an event, facility operations, financing facilities, legal aspects, crowd and emergency management, risk management, and the application of the Americans with Disability Act to sport facility and event management. Students will critically examine sport and event stadiums and arenas, interview facility operators, and evaluate stadium and arena risk management plans. Not open to first year students. Prerequisite: L. SMG-240. 3 credits. January term.

L.SMG-367: Sport Law

This course is designed to provide students the requisite knowledge of legal issues in the sporting industry. Topics include negligence, liability, risk management, waivers, federal legislation, contract law, employment law, anti-trust legislation, labor law, and intellectual property. Case studies are used to help students apply the material. Prerequisite: L.SMG­240. 3 credits.

L.SMG-422: Sport Sales & Sponsorship

Processes of successful selling and negotiating within the sport-business climate. Study of the development, implementation, and evaluation of the sport sponsorship proposal and analysis of the interaction between sport organizations and sponsorship partners. Prerequisite: L.SMG-240. 3 credits.

L.SMG-450: Sport Finance & Revenue Management

This course provides an overview of the financing of the sport organization with coverage of public sector funding, funding through sport revenue, and funding through external sources. Prerequisite: L.SMG-150 and junior standing. 3 credits.

L.SMG-468: Sport Marketing & Promotions

This course is designed to assist students in creating and critiquing marketing, promotion and public relation efforts specific to sport. Emphasis will be placed on the five “p’s” of sport marketing: price, promotion, product, place and public relations. This course includes hands-on experience with market research and case studies to help students apply the material. Prerequisite: L.SMG-150 and junior standing. 3 credits.

L.SMG-492: Level-Three Pre-Professional Field Experience in Sport Management

This experiential course is designed for students who are in the advanced stages of completing the coursework required for their major. This experience provides sport management majors a culminating opportunity to apply and enhance what they have learned in the classroom. Students must complete 50 hours at a sport management site, arranged by the student and approved by the sport management program coordinator, per academic credit. The experience is structured around learning goals and overseen by a site supervisor and a Loras College faculty member. Prerequisites: completion of at least nine (9) credits of L.SMG coursework. Restrictions: Open to sport management majors who have senior standing, and have at least a 2.0 cumulative GPA. 9 credits.

Major Requirements

Sport management students will complete the following requirements in order to graduate.

Program Requirements

Requirements for the major in Sport Management (B.A.):

Req Course Cr’s
1 L.MAT-115+: Statistics-FM or higher 4
2 L.ACC-227: Managerial Accounting 3
3 L.BUS-230: Principles of Management 3
4 L.BUS-350: Managerial Finance 3
5 L.SMG-150: Introduction to Sport Management 3
6 L.SMG-240: Sport & Society 3
7 L.SMG-290: Sport Governance 3
8 L.SMG-345: Sport Facility & Event Management 3
9 L.SMG-367: Sport Law 3
10 L.SMG-422: Sport Sales & Sponsorship 3
11 L.SMG-450: Sport Finance & Revenue Management 3
12 L.SMG-468: Sport Marketing & Promotions 3
13 L.SMG-492: Level 3 Pre-Prof. Field Exp. in Sport Management 6 to 12
Select one from Req 14
14 L.ECO-221: Principles of Microeconomics 3
14 L.ECO-222: Principles of Macroeconomics 3
Select one from Req 15
15 L.BUS-331: Organizational Behavior 3
15 L.BUS-335: Human Resource Management 3
Select six credits from Req 16
16 L.BAN-210: Essentials of Analytics 3
16 L.BUS-250: Business Statistics 3
16 L.COM-330: Business Speaking & Writing 3
16 L.ECO-221: Principles of Microeconomics 3
16 L.ECO-222: Principles of Macroeconomics 3
16 L.SMG-225: Sport Business 3
16 L.SMG-294: Sport Management Level 2 Internship 3
60 to 67 total required credits

Career Opportunities

“What can I do with a sport management major?”
As a sport management student, you will be prepared for a variety of interesting careers (some may require additional degrees and licensing), including:

  • Athletic Director
  • Director of athletic capital projects
  • Sales and Community Relations for professional, semi-professional or college teams
  • Social Media and Digital Content Marketer for athletic teams
  • Facilities and Operations Management

Frequently Asked Questions

How long will it take me to earn my degree?

Most students earn their undergraduate degree in 4 years or less. If you have questions about transferring any previously earned credits or degrees, please see our Transfer Student Information.

How much is tuition?

Loras is consistently ranked as one of the best universities for return on investment. See our Tuition and Fees.

Is financial aid available?

Yes! The majority of Loras students receive financial aid.  See our financial-aid and scholarships.



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Meet Our Professors

James Padilla, J.D.
Francis J. Noonan School of Business Dean
563.588.7405 | james.padilla@loras.edu

Dean Padilla is the first Dean in the history of the Francis J. Noonan School of Business, having arrived in July 2018. Prior to Loras College, he served as the Associate Dean of the School of Business and Technology at Marymount University in Arlington, VA. He has served as a Professor of Sport Management and Business Law at other institutions over the past 14 years prior to his rise in administration.

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His professional career spans over 20 years, during which he rose to executive leadership in the sports insurance industry serving as president of an insurance brokerage prior to entering academia. During his time in the sports insurance industry, Padilla managed numerous accounts on behalf of such organizations as Sony Recording, the Chicago White Sox, the New York Yankees, and hundreds of notable athletes. Over the years, ESPN.com, the Chicago Sun-Times and the Chicago Tribune have interviewed Padilla for his perspective on injury and insurance issues. To this day, many continue to seek out his expert advice and he continues to serve as a consultant for Braman Insurance in Merrillville, IN.

 

Originally from the Chicago area and a proud graduate of St. Laurence High School (Burbank, IL), Padilla and his family now reside in Dubuque. He received his undergraduate degree from Northern Illinois University. He also received his Juris Doctorate from Southern Illinois University School of Law in Carbondale, IL, and an Executive Certificate in Sports Management from Loyola University-Chicago.