Sport Management

Nationally recognized as one of the best sports management degree programs

The Loras College Sport Management program networks with sports business professionals across the nation, through regional and national conferences, and through course-related trips to regional metropolitan areas. Sport Management students have recently earned and continue to earn national awards in case study competitions, including the College Sport Research Institute Conference and the Sport Marketing Association Conference.

The curriculum, dedicated faculty and experiential learning enable students to develop content knowledge, professional dispositions, ethical-decision making, reflective thinking and written and oral communication skills. These proficiencies will carry them forward as they prepare to be agents of change in the sport business industry through graduate studies, professional opportunities and their personal lives while studying in a nationally recognized program that aspires to be the best offered at any liberal arts institution in the Midwest.

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Sport Management majors will be exposed to a rigorous and current curriculum in an environment that fosters the College’s Catholic identity and a respect for human dignity.

Experiential Learning

Sport Management Experiential Learning & Internships

Through a variety of local and national programs, students can pursue internships that encourage them to apply what they are learning through their coursework to professional settings. Internships are integral part of the Loras Sport Management program and offer an excellent way to obtain substantial experience in the field prior to college graduation.

Students complete a full semester internship as part of their curriculum. Examples of past experiences include the following:

  • United States Olympic Committee
  • Kansas City Chiefs
  • Chicago Blackhawks
  • Cal Ripken Baseball Academy
  • United Fight Club Headquarters
  • Arizona State University Athletic
  • Western and Southern ATP Open


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Al Schramm Scholarship Award


Al Schramm Scholarship Award

In 1992, a scholarship award was started in the honor of Al Schramm.  Al Schramm was a professor at Loras College from 1939-1981. During his tenure, Schramm not only served as a professor in the department of physical education, but also was chair of the department, intramural director and an athletic coach.

Today, the intramural program at Loras is one of the strongest in the United States because of Al Schramm.  The criterion considered by the committee in selecting the recipient of this award exemplifies Al Schramm’s contribution to Loras.  The recipient of this award must demonstrate a high level of academic performance, leadership in the field, in community activities, dedication for the development of physical skills, sportsmanship, healthful practices, in addition to moral and emotional growth.

For additional information, please contact one of our Admission Representatives.


Successful Graduates

Tim Kelly (’12)
Major: Sport Management, Public Relations

Tim is the associate director of major gifts for the athletic department at Northwestern University.   This position involves planning and leading strategies to engage alumni from a handful of heavily alumni populated states. Kelly attributes his early and ongoing success to the Loras College Sports Management Program. Kelly has said, “The Loras College Sport Management Program provided me with the coursework and practical experience to pursue a career that I’m extremely passionate about.  The commitment of the faculty and the competitive environment pushed me to think big and took me to places that I didn’t even consider when entering the program.  There is a commitment to excellence in the program that allows it match up with anyone in the country, and the same now goes for its alumni.”


Katie Gonzales (’14)
Major: Sport Management

Katie is the assistant director of athletic media relations at Eastern Michigan University.  Gonzales believes her undergraduate experience in the sport management program provided her the tools and experience to pursue her graduate degree and current position. “Between the hands-on projects, opportunities to apply material through case studies, and the numerous internship opportunities, the Loras Sport Management Program set me up for success in graduate school and beyond. The internship opportunities offered within Loras gave me unique experiences that have set me apart from other candidates and have helped me succeed in my current role.”


Patrick Healy (’17)
Major: Sport Management
Minor: Business

Patrick is the national sales manager for TripNerd, which is quickly becoming a top Fan Experience Company in the United States. Within a few short months Patrick has went from an entry level inside salesman to a recent promotion to National Sales Manager. Patrick credits his success to the sport management program. “Every course, weather it was a class within the sport management program or in another department’s class, I always felt as though the professors were helping us develop the knowledge and skills to help us truly succeed once we graduate.”


Parish Mason (’16)
Major: Sport Management, Public Relations

Parish is currently the ticketing manager with the Roanoke Rail Yard Dawgs, a hockey team within the Southern Professional Hockey League.  “One of the biggest things Dr. Marx and Dr. Garrett stress to their students is, doing internships and volunteering whenever and with whoever you can.   If not for the guidance of my professors and the class structure I received at Loras, I may not have had the connections or experience to be where I am today.”


Lauren Dynes (’14)
Major: Sport Management

Lauren is the director of parks and recreation for the village of Annawan, Illinois.  Lauren believes her experiences in the program have had a direct correlation on her success in this role.  “My time at Loras was well spent in the Sport Management program. Even working for a small park district, I refer back to my experiences from Loras on a daily basis. From the hands on experience of working with the Fighting Saints and traveling to St. Louis for J Term to guest speakers and group projects, all have given me firsthand experience and knowledge to continue into this field. I strongly believe that my experience from Loras is what prepared me for the professional position that I am in today.  At 25, I am the head of my department and have built a park district that was nearly nonexistent into a real staple for our community and I know that my ability to do this has come from my experience at Loras College.


Sidny Harker (’08)
Major: Sport Management

Sidny is a project manager with Special Olympics Connect in their Washington D. C. office.   “My path with Special Olympics International started as an intern during my undergraduate time at Loras College in the sport management program.  Had the program not encouraged internships and prepared me for the real world, I would not have had my first job offer prior to graduation from that internship.  Without that experience and knowledge, I would not be in a role now where I am able to make a positive global impact on a sports organization.  Loras College provided an environment for exploration, learning and promoted community service which directed my career.  I will always appreciate the encouragement to gain experience outside the classroom while applying what we have learned inside the classroom.”

Student Learning Outcomes
Student Learning Outcomes – Sport Management 
1. Demonstrate an understanding of social, psychological, and international foundations of sport.
2. Demonstrate knowledge of the management of sport including operations, event, and governance.
3. Critique sport management decisions using ethical justifications including Catholic Social Teachings.
4. Demonstrate an understanding of sport marketing, sales, and sponsorship.
5. Examine finance, accounting, economic, and data analytic practices in the sport industry.
6. Demonstrate knowledge of the legal aspects of sport.
Major Requirements

Francis J. Noonan School of Business
James Padilla, J.D., Dean

Please Note:
Students must get PRIOR written permission to transfer in credit once they have matriculated at Loras. Students wishing to take a summer school class on another campus must get written permission from the Dean of the School of Business or their designee BEFORE taking the class. If a student has taken courses on other campuses and then transfers to Loras the Dean of the School of Business or their designee may make a determination of those transfer credits.

Students should complete their major’s math requirement (L.MAT-115 or higher) by the end of their sophomore year.

Requirements for the major in Sport Management (B.A.):
A student must be accepted into the major via an application and interview process and a student must earn a C or higher in all SMG-prefix courses to graduate.

Req Course Cr’s
1 L.MAT-115+: Statistics-FM or higher 4
2 L.ACC-227: Managerial Accounting 3
3 L.BUS-230: Principles of Management 3
4 L.BUS-350: Managerial Finance 3
5 L.SMG-150: Introduction to Sport Management 3
6 L.SMG-240: Sport & Society 3
7 L.SMG-290: Sport Governance 3
8 L.SMG-345: Sport Facility & Event Management 3
9 L.SMG-367: Sport Law 3
10 L.SMG-422: Sport Sales & Sponsorship 3
11 L.SMG-450: Sport Finance & Revenue Management 3
12 L.SMG-468: Sport Marketing & Promotions 3
13 L.SMG-492: Level 3 Pre-Prof. Field Exp. in Sport Management 6 to 12
Select one from Req 14
14 L.ECO-221: Principles of Microeconomics 3
14 L.ECO-222: Principles of Macroeconomics 3
Select one from Req 15
15 L.BUS-331: Organizational Behavior 3
15 L.BUS-335: Human Resource Management 3
Select six credits from Req 16
16 L.BAN-210: Essentials of Analytics 3
16 L.BUS-250: Business Statistics 3
16 L.COM-330: Business Speaking & Writing 3
16 L.ECO-221: Principles of Microeconomics 3
16 L.ECO-222: Principles of Macroeconomics 3
16 L.SMG-225: Sport Business 3
16 L.SMG-294: Sport Management Level 2 Internship 3
60 to 67 total required credits
Course Descriptions

L.SMG-150: Introduction to Sport Management

This course introduces students to the requisite skills and dispositions necessary to succeed in sport management, the prospective career paths, and current issues within sports and the academic discipline. The course serves as an introduction to subsequent courses in the sport management major and to the skills of budgeting, scheduling, and working in groups. Restricted to non-senior students. 3 credits.

L.SMG-225: Sports Business

This course will study and critique current issues surrounding sport, business, and capitalism through the lens of Catholic and secular teachings. An emphasis will be placed on how sports companies attempt to integrate their mission statements into their daily operations and decisions that impact the bottom line. Students will travel to a Midwestern city to visit with sport management professionals at multiple entities. Prerequisite: L.SMG 150 or instructor consent. 3 credits. January term.

L.SMG-240: Sport & Society

An introduction into the relationships between sports, culture, and society. This course will examine the institution of sport using sociological theory to investigate the complex interaction between sport and society. Through the exploration of controversies within the realm of sport, students will gain insight into the purpose, meaning, and influence of sport in our culture. Students will examine the ways in which the prejudice and cultural trends of society are reflected within, and influence participation in, sport. Prerequisite: L.KIN-101 or L.SMG-150. 3 credits.

L.SMG-270: Ethics in Sports-AV

Examination of the basic ethical principles and theories employed in the consideration of any moral issue and application to various moral dilemmas in the areas of sports and athletics, including gender equity, racial equity, competition and winning, academics and eligibility, sportsmanship, violence, performance-enhancing drugs, recreational drugs, commercialization in sport, amateurism and professionalism, and professional codes of ethics. Prerequisites: L.LIB-100, L.LIB-105, L.LIB-110, and one course from L.LIB-130, L.LIB-135, or L.LIB-220. 3 credits.

L.SMG-280: Women in Sport-AI

Throughout history, women have “dared to compete” in sport. This course will examine the relationship between female athletes, sport, and community. A historical perspective of the origin and advancement of sport for women as influenced by religious, economic, political, cultural and ideological communities will be used to analyze the changing role of women. The interaction between women and socio-cultural communities in relation to sport participation will be examined, as exemplified, for example, in the struggle by women for involvement in the Olympics. Prerequisites: L.LIB-100, L.LIB-105, L.LIB-110, and one course from L.LIB-130, L.LIB-135, or L.LIB-220. 3 credits.

L.SMG-290: Sport Governance

This course examines the theoretical concepts of governance, organizational structure, policy development and the functions and purposes of governing bodies in sport at the high school, collegiate, professional and amateur levels. Emphasis will include the control the powers each agency has assumed and how the power is derived, the advantages and disadvantages of membership within such agencies, and the current legislative issues within these agencies. 3 credits.

L.SMG-294: Level-Two Internship in Sport Management

This is a three-credit experience providing students the practical opportunity to apply and enhance what they have learned in the classroom. Fifty hours at a sport management site must be completed for each academic credit awarded. The experience is structured around learning goals and overseen by a site supervisor and Loras faculty member. Prerequisites: L.SMG-240; Restrictions: Minimum of 2.0 grade point average. Not open to first year students. 3-4 credits.

L.SMG-345: Sport Facility & Event Management

This study travel course will focus on sport facility management with a special emphasis on organizing events and mitigating associated risks. Topics include planning and producing an event, facility operations, financing facilities, legal aspects, crowd and emergency management, risk management, and the application of the Americans with Disability Act to sport facility and event management. Students will critically examine sport and event stadiums and arenas, interview facility operators, and evaluate stadium and arena risk management plans. Not open to first year students. Prerequisite: L. SMG-240. 3 credits. January term.

L.SMG-367: Sport Law

This course is designed to provide students the requisite knowledge of legal issues in the sporting industry. Topics include negligence, liability, risk management, waivers, federal legislation, contract law, employment law, anti-trust legislation, labor law, and intellectual property. Case studies are used to help students apply the material. Prerequisite: L.SMG­240. 3 credits.

L.SMG-422: Sport Sales & Sponsorship

Processes of successful selling and negotiating within the sport-business climate. Study of the development, implementation, and evaluation of the sport sponsorship proposal and analysis of the interaction between sport organizations and sponsorship partners. Prerequisite: L.SMG-240. 3 credits.

L.SMG-450: Sport Finance & Revenue Management

This course provides an overview of the financing of the sport organization with coverage of public sector funding, funding through sport revenue, and funding through external sources. Prerequisite: L.SMG-150 and junior standing. 3 credits.

L.SMG-468: Sport Marketing & Promotions

This course is designed to assist students in creating and critiquing marketing, promotion and public relation efforts specific to sport. Emphasis will be placed on the five “p’s” of sport marketing: price, promotion, product, place and public relations. This course includes hands-on experience with market research and case studies to help students apply the material. Prerequisite: L.SMG-150 and junior standing. 3 credits.

L.SMG-492: Level-Three Pre-Professional Field Experience in Sport Management

This experiential course is designed for students who are in the advanced stages of completing the coursework required for their major. This experience provides sport management majors a culminating opportunity to apply and enhance what they have learned in the classroom. Students must complete 50 hours at a sport management site, arranged by the student and approved by the sport management program coordinator, per academic credit. The experience is structured around learning goals and overseen by a site supervisor and a Loras College faculty member. Prerequisites: completion of at least nine (9) credits of L.SMG coursework. Restrictions: Open to sport management majors who have senior standing, and have at least a 2.0 cumulative GPA. 9 credits.

RELATED COURSES: Athletic Training, Kinesiology/Sport Science, Business Administration

Career Opportunities

The Loras Sport Management program prepares you for a myriad of careers. Alumni have secured employment in different roles within the sport industry, including the following:

  • Director of sports philanthropy projects
  • Sales Representative for a professional sports team
  • Community relations for a professional, semi-professional or college teams
  • Team marketing or business operations
  • Event manager
  • Park district recreational programmer
  • Special Olympics area coordinator
  • Golf course professional

At such organizations as:

  • United States Anti-Doping Agency
  • Columbus Crew Professional Soccer Team
  • National Soccer Coaches
  • Iowa Sports Foundation
  • Special Olympics USA
  • Indiana Pacers Professional Basketball Team
Loras Sport Management In the News
Loras College to Host Third Annual Sport Business Symposium
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Molly Wallace (’92) from Wilson Sporting Goods to serve as keynote speaker

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Loras College to Host Third Annual ‘Cards for Kids’ Card Collector’s Show
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Iowa baseball historian, John Liepa, will highlight the event DUBUQUE, Iowa – Loras College, a Catholic liberal arts college, will hosts its third annual…

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Noonan School of Business Welcomes Marcia McDermott for Speaker Series
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On Thursday, Nov. 29, Marcia McDermott will speak on her topic, “Towards Excellence” inside the Academic Resource Center, beginning at 7 p.m.

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Loras College ranked 13th Best Regional College: Midwest by U.S. News and World Report
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One of only three Iowa colleges to make the A+ colleges for B students list DUBUQUE, Iowa — Loras College has been named the 13th…

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Loras College top Iowa Catholic school in College Consensus ranking
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School earns fourth place in ‘Best Iowa College’ list DUBUQUE, Iowa – Loras College is the highest-ranked Catholic and fourth best college or university…

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Loras College to host Sport Business Symposium April 20
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Loras alumnus, associate athletics director at Virginia Tech highlights event DUBUQUE, Iowa – Loras College, a Catholic liberal arts college, will host its second…

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Loras College earns fifth straight title at sport management competition
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DUBUQUE, Iowa — The Loras College Sport Management Program finished first at the 15th Annual Sport Marketing Association (SMA) Conference academic case study competition. This…

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Loras College Internship Experiences
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Duhawk internship experiences help students enter the workforce with confidence and skills needed to jumpstart a successful career. Below are just a few examples…

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Loras College hosted its first sport management symposium April 7
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DUBUQUE, Iowa – Loras College, Iowa’s first college, hosted its inaugural Sport Management Symposium from 9 a.m. to 3 p.m. on Friday, April 7…

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All Campus News
Questions? Contact Us!

James Padilla, J.D.
Francis J. Noonan School of Business Dean
563.588.7405 |

Dean Padilla is the first Dean in the history of the Francis J. Noonan School of Business arriving in July 2018. Prior to Loras College, he served as the Associate Dean of the School of Business and Technology at Marymount University in Arlington, VA. He has served as a Professor of Sport Management and Business Law at other institutions over the past 14 years prior to his rise in administration.

His professional career spans over 20 years, where he rose to executive leadership in the sports insurance industry serving as President of an insurance brokerage prior to entering academia. During his time in the sports insurance industry, he has managed numerous accounts on behalf of such organizations as Sony Recording, the Chicago White Sox, the New York Yankees and hundreds of notable athletes. Over the years,, the Chicago Sun-Times and the Chicago Tribune have interviewed him for his perspective on injury and insurance issues. To this day, many continue to seek out his expert advice and he continues to serve as a consultant for Braman Insurance in Merrillville, IN.

Originally from the Chicago area and a proud graduate of St. Laurence High School (Burbank, IL), he and his family now reside in Dubuque. He received his undergraduate degree from Northern Illinois University. He also received his Juris Doctorate from Southern Illinois University School of Law in Carbondale, IL and an Executive Certificate in Sports Management from Loyola University-Chicago.

Matthew Garrett, Ph.D.
Professor of Sport Management
563.588.7165 |

Garrett has served as the sport management program coordinator since 2005. Under his leadership, sport management case study teams at Loras have won six national championships. Garrett’s research interests include sport law, governance, and human dignity issues. He also is working on a project studying the factors sport business professionals consider when accepting entry-level and middle-management jobs. An avid Cardinals fan, Garrett coaches youth baseball. He and his wife Cheryl have three children.

Anne Marx Scheuerell, Ed.D.
Associate Professor of Sport Management
563.588.7216 |

Dr. Marx Scheuerell is an Assistant Professor of Sport Management. She joined Loras College in the fall of 2011. She has practical experience in collegiate and secondary education athletic departments, and as a summer camp director. Her research focus is on sport as a platform for socio-cultural change with specific interests in ethics, law and gender issues. Her research has been published in numerous academic journals, and she has presented her research at national and international conferences. Dr. Marx Scheuerell received her master’s from Arizona State University and her doctorate in Sport Management from the University of Arkansas.