DUBUQUE, Iowa — The Loras College Sport Management Program finished first at the 15th Annual Sport Marketing Association (SMA) Conference academic case study competition. This is the College’s unprecedented fifth consecutive championship and the program’s 11th.
“To see six seniors be finalists and three of them win their first championship is so rewarding,” said Matt Garrett, professor of sport management. “I also cherish how the alumni light up when they see the news. We have multiple alumni who have also competed and now offer great support.”
The first-place team included Taylor Brooks, junior, originally of Chicago; Cruz Fedler, senior, Fort Madison; Trent Hanselman, senior, Sleepy Hollow, Illinois; and Kate Moriarty, senior, Chicago. To win, students created a comprehensive marketing strategy presentation in less than 24 hours to increase attendance for the University of Massachusetts basketball program.
A second team of Aaron Broege, senior, Waukesha, Wisconsin; Jay Campbell, junior, Davenport; Kyle Morawski, senior, Elgin, Illinois; Zach Roberts, junior, Perry; and Brian Wulf, senior, Grayslake, Illinois also represented Loras in the finals placing in the top three. The finals included both Loras teams and rival Temple.
Other teams in the field included Elon University, Endicott College, Indiana State University, Kutztown University, Stephen F. Austin State University, University of Massachusetts, University of Oregon and York College.
Overall, Loras College has won the SMA six times this decade and finished first or second since it began competing.
“These successes have been instrumental in our program’s ability to initiate relationships with national entities such as the Missouri Valley Conference and the Chicago Blackhawks,” Garrett said.
Learn more about Loras College’s sport management program at www.loras.edu/sport-management.
About Loras College
Loras College leverages its historic roots as Iowa’s first college, the second oldest Catholic college west of the Mississippi River and one of the nation’s 10 diocesan colleges to deliver challenging, life-changing experiences as part of its residential, Catholic setting. Loras is ranked 11th out of the Top 100 baccalaureate colleges, according to the 2016 Washington Monthly College Rankings, 13th Best Regional College, according to Midwest U.S. News Best Colleges and is among the 200 Best-Loved Colleges in the nation, according to Forbes Magazine. Visit www.loras.edu to learn more.